1535 Dale Mabry Highway, Suite 103
Lutz, FL 33548-3010

Toll-Free: 866-822-2330
Phone: 813-909-4434
Fax: 813-949-9487

SOURCE Executive Search | Consulting is a national recruiting firm which specializes in the sourcing, recruitment, and placement of advertising and marketing executives with a concentration in food,beverage,retail and entertainment

Kaarla McKenzie, President and Managing Director, has over ten years experience managing the executive search process, with specific expertise in career counseling, professional development, salary negotiation, and conflict resolution.

After earning highest honors and dual degrees from Saint Leo University, Kaarla began her professional life in the Sales & Marketing division of AT&T Wireless Services, where she assisted with the recruiting, interviewing, and hiring of Account Executives. With sharpened enthusiasm for the challenges of creating the consummate match between candidate and employer, Kaarla then launched her career as an executive recruiter, initially for the communications and information technology industries, and later within the advertising and marketing arena.

P.L.A. founder Pat Lipton invited Kaarla to join her executive search practice in early 1999 in anticipation that Kaarla would ultimately assume responsibility for the direction and daily operations of the boutique firm. Kaarla became President of P.L.A., Inc. in 2001 and spearheaded the new identity and brand re-launch of SOURCE Executive Search | Consulting in 2004. She also serves on the board of the regional chapter of the National Association of Woman Business Owners and is a member of the highly selective National Association of Executive Recruiters.

Daire Goettler, Vice-President/Account Executive, is a native of New Jersey and currently heads up our field office in Princeton. Her professional career has spanned the legal, financial, consumer services, and recruitment arenas. She has solid experience in sales, administration, management, and public relations.

Before joining the firm in 1998, Daire was the Director of the Barbizon School and responsible for curriculum development, marketing, management, recruitment, graduate placement, and merchandising. Along with managing both the modeling and acting schools, as well as the talent agency, Daire was heavily involved with local communities and businesses in the creation and execution of career workshops, special events, and public relations.

In addition to excelling in her demanding professional responsibilities, Daire managed her daughters' New York-based modeling and acting careers for more than 15 years.

Marketing and Advertising Executive Headhunters

The objective of any firm is to market and sell its products or services profitably. In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales, and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales, and public relations policies. Advertising, marketing, promotions, public relations, and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.

Advertising managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments. The account executive manages the account services department, assesses the need for advertising, and, in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and associated staff. The media director oversees planning groups that select the communication media—for example, radio, television, newspapers, magazines, the Internet, or outdoor signs—to disseminate the advertising.

Promotions managers supervise staffs of promotion specialists. These managers direct promotion programs that combine advertising with purchase incentives to increase sales. In an effort to establish closer contact with purchasers—dealers, distributors, or consumers—promotion programs may use direct mail, telemarketing, television or radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or Web sites, in-store displays or product endorsements, and special events. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.

Marketing managers develop the firm’s marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm’s customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing managers work with advertising and promotion managers to promote the firm’s products and services and to attract potential users.

Public relations managers supervise public relations specialists. These managers direct publicity programs to a targeted audience. They often specialize in a specific area, such as crisis management, or in a specific industry, such as health care. They use every available communication medium to maintain the support of the specific group upon whom their organization’s success depends, such as consumers, stockholders, or the general public. For example, public relations managers may clarify or justify the firm’s point of view on health or environmental issues to community or special-interest groups.

Public relations managers also evaluate advertising and promotion programs for compatibility with public relations efforts and serve as the eyes and ears of top management. They observe social, economic, and political trends that might ultimately affect the firm, and they make recommendations to enhance the firm’s image on the basis of those trends.

Public relations managers may confer with labor relations managers to produce internal company communications—such as newsletters about employee-management relations—and with financial managers to produce company reports. They assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee company archives; and respond to requests for information. In addition, some of these managers handle special events, such as the sponsorship of races, parties introducing new products, or other activities that the firm supports in order to gain public attention through the press without advertising directly.

Sales managers direct the firm’s sales program. They assign sales territories, set goals, and establish training programs for the sales representatives. Sales managers advise the sales representatives on ways to improve their sales performance. In large, multiproduct firms, they oversee regional and local sales managers and their staffs. Sales managers maintain contact with dealers and distributors. They analyze sales statistics gathered by their staffs to determine sales potential and inventory requirements and to monitor customers’ preferences. Such information is vital in the development of products and the maximization of profits.

Eyespick Home Page | Orlando Real Estate | Orlando Realtors | Executive Headhunter / Recruiter